How can we leverage the collective intelligence of Dubai’s citizens to drive forward the vision of sustainability, innovation and happiness?
J2C was commissioned by DEWA - Dubai Electricity and Water Authority - to cocreate the UAE Innovation week 2015, an annual national Event for all government authorities in the UAE to start, promote and showcase innovative solutions, programs and initiatives across all sectors.
For this project we put together a team of four Design Thinking experts, a researcher with special knowledge on micro-energy systems and an artist with a magical digital pen to visualize insights and ideas. After a 360° desk research on trends and developments primarily on energy and water issues we needed to get a good picture of the situation on the ground. Always looking for interesting stories to identify relevant challenges and opportunities we followed up on new leads, contacts and our own intuition. During this phase the team met with top-level executives of international companies and founders of tech startups, visited accelerator and incubator programs, discussed with government employees, had beers with sportsmen, went on a desert safari at night and visited local artists, hackers and designers in their studios and coworking spaces in remote factory buildings. After the research we synthesized our learnings and produced bitesize pieces of inspiration in the form of statements, projections on the walls, inspiration cards, illustrations and short video portraits as a foundation for creative and human centered solutions. During the Innovation Week’s program we created a save and inspiring environment in a geodetic dome outside of DEWA’s HQ to develop and test ideas and prototypes in fun and hands-on workshop sessions with over 75 participants.
In short we made a 4 step process consisting of:
Transformational experiences of individuals can be the source of inspiration for others. – Personal effects can lead to chain reactions.